Survey: Millennials and Personal Branding

Personal Professional Website

In late 2013 to early 2014, I conducted a survey to understand what Millennials think about online personal branding. Millennials are digital natives and know more about social media, apps, and technology more than any other generation. I targeted this segment of the population because it is the first generation that must invest in an online personal brand (at least I think so). In addition, Millennials already have an online presence – more than 80 percent use Facebook – so they will have to make a transition when they become professionals. How are they going to manage all the personal content from their teenage and college years? What about the hundreds of connections they have made? And at some point, they will face maturity.

Most of the respondents feel an online personal brand is ‘somewhat important’ and only 9.60 percent think it is essential. A large number, 26.93 percent, think it is ‘not important’…

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TGM Millennial What's on Your Mind?

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