Earlier this week I had the pleasure of hearing a key-note speech by Tony Kuczinski, President and CEO of Munich Reinsurance America, at the 2014 MidYear Target Markets conference in Baltimore. His topic addressed how trends in the market will affect everything from how someone buys insurance to how that specific risk is evaluated.
Tony spoke of the major changes in the past 10 years. From social media, to the impact Millennials have on our economy, things around us are most definitely changing. And it’s not whether we believe those changes are good or bad, but it’s what we do to adapt to those changes that will determine our future success and relevancy in the marketplace.
During the week there were many points made about Millennials that impact all sellers of goods and services, whether B2B or B2C. Here are few to consider:
1. Millennials make up 36%…
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