Millennials see social impact as one of the most important roles of businesses. In case you didn’t realize it, they’re also voting with their wallets. They represent a huge group of future investors with a steadfast commitment to furthering social good and responsibility.
Don’t believe me? Let me sum up some interesting findings from this awesome HBR article Impact Investing Needs Millennials:
- Of all the generations alive today, millennials are the most willing to trade financial return for greater social impact, according to “Millennials and Money,” a 2014 study from Merrill Lynch’s Private Banking and Investment Group.
- According to another study, U.S. Trust’s “Insights on Wealth and Worth,” wealthy millennials are almost twice as likely as their grandparents to regard their investments as a way to express social, political, or environmental values (see chart), and nearly three-quarters of millennials believe that it is possible to realize market-rate returns investing in…
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