Marketing to Millennials

Emily Gutknecht

I am a millennial. We have also been referred to as Generation Y, the We generation, and Echo Boomers. Millennials are the group of Americans born between 1980 and the mid-2000s. We have surpassed the baby boomers to become the largest generation in the U.S., representing one-third of the total U.S. population in 2013. We have distinctly different behaviors, values and attitudes from previous generations. These behaviors, values and attitudes are something that marketers need to pay attention to.


First, millennials are the most educated generation to date. About 61 percent of adult Millennials have attended college, whereas only 46 percent of the Baby Boomers did so. Thus, we are savvier than our baby boomer parents and won’t fall prey to marketing media blitzes. We actively tune out and ignore most traditional advertising. If brands want us to adopt their products/services they need to create relationships with us – relationships…

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