The Millenial Brand: Career


image credit awardco.com image credit awardco.com

There have been lots of articles written about talent management and the Millenial/Generation Y workforce. I don’t want to add to the continual droning and “us vs. them” commentary, particularly since most of it is written almost adversarialy (“they’re lazy…entitled…too social…not focused…”).

As a Gen X’er, I don’t have a problem acknowledging that the young men and women entering the workforce today are A LOT different than my contemporaries – and there’s nothing wrong with that. These folks have had access to emerging technologies and environments that significantly & positively impacted their learning experiences, and their knowledge is highly sought after in today’s job market.

In fact, Millenials have developed a unique brand that they shouldn’t be ashamed to take advantage of. One area of acceptance that has emerged over the past few years is the reduced stigma of “job-hopping”.

As a career sales professional, I’ve worked in many organizations…

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