Racked: The Fall of the Hipster Brand

The Wrong Coast

racked urban outfitters hipster cultureGetty Images

“‘Urban Outfitters and American Apparel did a good job of commodifying the earliest kind of hipster—the Vice-reading, PBR-swilling, trucker-hat-wearing twentysomething,’ she says. ‘But they have not successfully evolved to meet the needs of the new wave that cares about authenticity and buys products from brands that have a strong ethical core.'”
“But it’s clear that something’s amiss. Outfits on display are an unfocused mix of influences, many of which constitute watered-down appropriation.”

Check out this great article on Racked about the passing of the Urban Outfitters age.

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