What We’re Really Looking for: A College Senior’s Advice to Social Media Marketers


Katie Jaggers

Katie Jaggers - Social Media

Capturing the attention of millennials is at the focus of many conversations today for marketers, public relations professionals, and other communicators. Brands are fighting against one another tooth and nail to get their messages in front of our faces and tap into our buying power potential.

With experience as both a millennial consumer and an aspiring PR professional who has worked in social media for over two years, I have gained a few insights into the best ways to connect with the admittedly challenging and evasive millennials.

  1. We want authenticity. My friends and I grew up in a world surrounded by advertising and public relations. Our childhoods were filled with hours in front of a TV screen, watching commercials about the coolest new toy that we would beg our parents for. Our adolescent periods were filled with internet time, where instant messaging and interactive Disney Channel games were interrupted by generic…

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