Change Your Thinking
Everyone is becoming their own brand these days. Whether you’re a business owner or managing your professional persona — online or otherwise — there will be times when you need to do some self-promotion.
It’s natural if the thought of selling yourself or your business raises uncomfortable feelings or anxiety. If you shy away from self-promotion, you’ve probably internalized the idea that selling yourself is sleazy or pushy. But this mindset serves no purpose other than to keep you from reaching your full potential.
Here’s how to embrace self-promotion and put your work out into the world. Humblebrags ahead.
When I started my coaching business, I created a brand that was very corporate in look, feel, and communication. I genuinely thought that was what people wanted from a business coach. But I always felt uncomfortable about promoting myself because my business never felt like me…
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