The issue of sexuality is increasingly becoming a non-issue for Millennials around the world, so what does that mean for the future of the LGBT travel industry? How can businesses in this multi-million dollar industry keep their products and marketing approach fresh and relevant for LGBT Millennial travellers?
Discussions surrounding the next generation of travellers were at the heart of last week’s Annual Global Convention of the International Gay & Lesbian Travel Association in Los Angeles. I was invited to run an hour-long session tackling exactly the questions that the LGBT travel industry is asking now:
- What do Millennial traveller trends mean for the future of destination marketing?
- Are Millennials disrupting the LGBT travel space in the same way as other areas of the travel and tourism industry?
- How can you keep your brand fresh and stay relevant to a new generation of LGBT traveller?
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