What Would a Credit Union for Millennials Look Like?


weCU2

The weCU2 team can’t get over how awesome this is.

Marketer Derek Gillette imagines ‘Credit Union on Purpose,’ a credit union for Millennials, and shows how their core values attract and serve new members.


By Derek Gillette via Northwest Credit Union Association

Credit Union on Purposeis a fictional credit union created by Gillette to explore what a credit union focused on serving Millennials might look like. In this article, Gillette imagines an ad campaign to speak to Millennials centered around the credit union’s core value of intentionality. 

One of the biggest struggles any credit union faces is that most people choose where they bank for one of the following reasons:

  1. Location
  2. Wherever they opened their first account as a teenager
  3. Used by a family member, spouse, or very close friend

At Credit Union on Purpose, our first core value is Intentionality. We believe that people want to be…

View original post 688 more words

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