Abercrombie & Fitch Is Making Male Models Wear Shirts So We Can Feel Better About Ourselves


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Abercrombie & Fitch Open Munich Flagship Store

Since the mid 1990s, the only people more likely to be shirtless in public than Matthew McConaughey have been male models at Abercrombie & Fitch stores. Thankfully, this will no longer be the case.

Longtime A&F CEO Mike Jeffries was relieved of his duties back in December and the company has been working to scrub his era from existence in the months since. The most recent changes, as outlined by the Chicago Tribune, include relaxing the 22-year-old uniform rules that made the New York Yankees sound like hippies.

He had a 40-plus page manual dictating the behavior and dress of passengers and where his dogs should sit on the company’s Gulfstream G550 — which is now up for sale — and until last year he refused to sell clothes in the color black.

The store’s “models” will now be referred to as “brand representatives.” They’ll be able to wear eyeliner and/or have mustaches…

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