Health-Consciousness, Food Marketing & How Chipotle is Shaping Up For Millennials


Are You Talking To Me?

Chipotle, the long-time Millennial favorite, has done it again. And again. And again. The beloved Mexican chain recently announced that it will start delivering (yes, I said delivering) the delicious burritos and bowls that you would otherwise have to wait on a line that probably extends around the circumference of the restaurant for. This was enough to bring us instant-gratification loving Millennials to our knees. Then, Chipotle outdid itself for the foodie generation of America.

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Courtesy of Chipotle’s Website

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Courtesy of Chipotle’s Instagram

This week, Chipotle announced that it has removed all genetically modified organism ingredients from the food it serves in its restaurants (Forbes). The change was the result of Chipotle’s pledge in 2013 to become completely GMO free. Chipotle CEO told the New York Times that the move is “another step toward the visions we have of changing the way people think about and eat fast food.” However…

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