What’s Behind the Surging Popularity of Music Festivals?


In its growth, Governors Ball is benefitting from and contributing to the festival explosion of the past decade, a trend that a new Eventbrite study (on the “Top 2014 Music Festival Trends and Insights”) claims has resulted in one in every five millennials attending at least one festival per year.

Though big, multi-day productions have thrived longer in Europe and South America — think Glastonbury, Primavera, and Rock in Rio —  than in the United States, festivals’ worldwide presence continues to expand, with locally based boutique shows like the Bon Iver-booked Eaux Claires and the biannual, two-stage Boston Calling sprouting up yearly. As the names and figures involved suggest, live music itself has become a vitally lucrative industry in the past decade: Corporate sponsorship of music (including festivals) ballooned to over $1.3 billion last year alone, and with live show attendance numbers now in the hundreds of thousands annually —…

View original post 185 more words

TGM Millennial What's on Your Mind?

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s