What’s Behind the Surging Popularity of Music Festivals?


Longreads

In its growth, Governors Ball is benefitting from and contributing to the festival explosion of the past decade, a trend that a new Eventbrite study (on the “Top 2014 Music Festival Trends and Insights”) claims has resulted in one in every five millennials attending at least one festival per year.

Though big, multi-day productions have thrived longer in Europe and South America — think Glastonbury, Primavera, and Rock in Rio —  than in the United States, festivals’ worldwide presence continues to expand, with locally based boutique shows like the Bon Iver-booked Eaux Claires and the biannual, two-stage Boston Calling sprouting up yearly. As the names and figures involved suggest, live music itself has become a vitally lucrative industry in the past decade: Corporate sponsorship of music (including festivals) ballooned to over $1.3 billion last year alone, and with live show attendance numbers now in the hundreds of thousands annually —…

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