Burritos and Beer: Taco Bell to Open First U.S. Location with Alcohol this Summer

Marketing Management the way it is actually practiced in today’s successful organizations.

The interior of the proposed Taco Bell in Wicker Park, Chicago Taco Bell will introduce alcohol in its first U.S. location this summer in Chicago. Source: Brandchannel

As a means to compete with its rivals in the fast casual market, Taco Bell announced earlier this week that it will begin serving alcohol in one of its Chicago locations. Already serving alcohol are Chipotle, Shake Shack, Starbucks, Chipotle, Sonic, While Castle, and Burger King. The idea is to make these places more of an after work and evening hangout. This is especially fitting for Taco Bell. Taco Bell’s director of public affairs, Rob Poetsch, told USA Today, “I think it’s no secret that Taco Bell and late nights are synonymous.”

As noted by Brandchannel, Taco Bell is already serving alcohol in South Korea, Japan, and Spain; however, this will be its first domestic restaurant to do so. The new location has applied for a liquor license and is waiting for approval…

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