“I want an international career – at home”

Applying Online & Loving It


It’s a paradox: internationality is attractive to candidates, but leaving home is not. Plus: 5 tips for a meaningful global career website

Many global employers are familiar with this problem: While heading towards a global employer branding strategy, recruiting still happens locally. How to align one with the other? And how to build a global career website that deserves its name?

In the end, the worm is for the fish, not the fisherman, so let’s hand the microphone to the candidates. In the global OTaC 2015 Study (Online Talent Communication), Potentialpark surveyed students and graduates in the US, Europe and Asia, among others on internationality. These are their answers:


While only one out of five have done it, most students consider working abroad during or after their studies. Not surprisingly, they prefer to go where they can speak one of their foreign languages.

Now, what can internationality mean?



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