Both Logan and KSI have huge personalities and are willing to do just about anything to entertain the masses and it’s paying off. Combine they have close to 40millions followers.
A few months ago they called each other out and challenge each other to a fight. After weeks of back and forth propaganda and promoting the fight on countless social media platforms, fight day had arrived.
The fight cost fans $10 per stream and the pay off was huge. Millions of fans tuned-in and real winners were both Logan Paul and KSI.
The Boxing industry could learn a few things from these two YouTube Superstars. 1. They must teach or guide their boxers in the art of promoting a fight. 2. They have to get with the times and have more of a social media presence especially their boxers. It’s no longer about who is a better boxer but more just who is a better promoter and that’s where the real money is.