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What The Boxing Industry Can Learn From The Logan Paul vs KSI Fight.


YouTube superstars Logan Paul and KSI are teaching the boxing industry how to promote a boxing match.

Both Logan and KSI have huge personalities and are willing to do just about anything to entertain the masses and it’s paying off. Combine they have close to 40millions followers.

A few months ago they called each other out and challenge each other to a fight. After weeks of back and forth propaganda and promoting the fight on countless social media platforms, fight day had arrived.

The fight cost fans $10 per stream and the pay off was huge. Millions of fans tuned-in and real winners were both Logan Paul and KSI.

The Boxing industry could learn a few things from these two YouTube Superstars. 1. They must teach or guide their boxers in the art of promoting a fight. 2. They have to get with the times and have more of a social media presence especially their boxers. It’s no longer about who is a better boxer but more just who is a better promoter and that’s where the real money is.

 

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